ФОРМУВАННЯ СТІЙКОЇ КОРПОРАТИВНОЇ КУЛЬТУРИ ЯК ЗАСІБ ПОПЕРЕДЖЕННЯ ЕКОНОМІЧНИХ ТА ІНТЕЛЕКТУАЛІЗАЦІЙНИХ РИЗИКІВ ОРГАНІЗАЦІЇ

Abstract

The article considers the strategic importance of the formation of a sustainable corporate culture in the context of preventing personnel management risks, as well as economic and intellectualization risks for the organization. Aspects related to the formation of a sustainable corporate culture have become key in modern business. This is important from the point of view of personnel management, as well as to avoid economic and intellectual risks that can affect the success of the organization. One of the key components of successful adaptation is the strengthening of corporate culture, which affects the internal life of the organization and serves as an effective tool for personnel management. Corporate culture is essential in reducing economic risks for the organization. This is due to the fact that a well-formed culture contributes to internal stability, ensures clarity of goals and orientation of the entire team to achieve a common goal. In addition, corporate culture affects the motivation of employees, their commitment to the company and willingness to work for results. Personnel management includes understanding the role of corporate culture and its constituent elements. It affects the efficiency of employees by creating a favorable environment for their professional growth and development. Employee satisfaction, as well as reduced employee turnover, can be achieved through a well-directed corporate culture that takes into account the needs and values of its employees. An effective corporate culture affects the overall financial success of the company. It creates a favorable background for business development, ensures internal stability and promotes the attraction and retention of talented personnel. A clearly defined culture helps avoid conflicts, strengthens team spirit and positively affects the company’s reputation in the eyes of consumers and partners. Analysis of successful practices of other organizations can serve as an important source of learning and generalization of experience in implementing corporate culture. This allows you to identify the most effective methods and approaches that can be adapted to the specific needs and conditions of your own organization. Strategies for creating a corporate culture should be aimed at maintaining the stability and success of the organization in conditions of uncertainty. The development of such a culture involves constant improvement and adaptation to changes both in the internal environment and in external markets. The formation of a sustainable corporate culture is an integral component of successful management of the organization. It affects all aspects of the company’s activities, from the stability of internal processes to the attraction and retention of talented personnel. Investing in the formation and strengthening of corporate culture can be a key success factor in today’s business environment.