Abstract
This study empirically analyzed the watching motivation and satisfaction of college students who showed active media use behavior targeting OTT Korean original dramas, which are attracting attention as OTT core contents. In addition, based on the analysis, we presented implications for the direction of production activation and development to improve the watching satisfaction of OTT Korean original dramas. First, as a result of analyzing the motivation factors for OTT Korean original drama watching by college students, four factor structures were identified: 'companion motive', 'use convenience motive', 'social usefulness motive', and 'learning/information motive'. Second, as a result of analyzing the influence of four factors of OTT Korean original drama watching motivation on watching satisfaction, 'use convenience motive' and 'learning/information motive' were found to be statistically significant, and 'use convenience motive' was the most has been found to have a great influence.
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