Organisational Memory and its Impact on Competitive Strategies in IT Companies in Jordan

Abstract

This study aims at measuring the impact of organisational memory (OM) on competitive strategies in information technology (IT) companies in King Hussein Business Park (KHBP) in Amman, the capital of Jordan. KHBP comprises of 20 companies, which will form the research population. A random sample was chosen with the sampling unit constituting of 63 out of originally 74 senior employees. The study adopted a descriptive analytical approach and a structured questionnaire was used as a study tool for the purpose of measuring the variables of the study. The outcomes of the study show that OM and its processes (knowledge acquisition, retention, and retrieval) have an impact on both types of competitive strategies (differentiation and lower cost strategies) in Jordan's IT companies. The study presented key recommendations such as: enhancing the role of OM in IT companies given its clear impact on competitive strategies; carrying out additional studies on OM to look deeper into its dimensions, processes, justifications, hindrances, and strategies.