METHODS FOR ASSESSING THE INTERNATIONAL COMPETITIVENESS OF IT COMPANIES

Abstract

The article is devoted to the current methods of increasing the international competitiveness of IT enterprises. Assessing the international competitiveness of Information Technology (IT) companies is a crucial process that involves evaluating various factors to determine their ability to thrive in the global marketplace. Several methods can be employed to gain insights into the strengths, weaknesses, opportunities, and threats that IT companies face on an international scale. Analyzing factors such as operational costs, labor efficiency, and resource management helps IT companies maintain competitive pricing and profitability on the international stage. Methods for assessing the international competitiveness of IT companies include benchmarking, SWOT analysis, global market research, innovation assessment, cost competitiveness analysis, global talent pool evaluation, adaptability to regulatory environments, and customer satisfaction feedback. These approaches help IT companies understand their position in the global market, identify strengths and weaknesses, adapt to diverse regulatory landscapes, and enhance customer satisfaction, ensuring strategic positioning for success. By employing these methods, IT companies can obtain a comprehensive understanding of their international competitiveness and strategically position themselves for success in the global marketplace. These assessments are dynamic, requiring continuous refinement to adapt to changing market conditions and technological landscapes. A review of two methods of assessing competitiveness is carried out, namely, SPACE-analysis and the method of points. The peculiarities of increasing international competitiveness are studied on the example of Sigma Softwear LLC. The authors analyze the efficiency of using these methods, determine the strategy to be applied by the enterprise, and compare it with the main competitors. The competitiveness assessment shows that Sigma Softwear LLC continues to improve its competitive position in recent years, but is still not a leader in the IT industry. When analyzing competitive forces, it was found that the company is strongly affected by competitive forces such as competition within the industry and loss of customers. This is one of the key factors in shaping the company's competitiveness. Also, the company should choose an aggressive strategy, as the company has a competitive advantage and can protect it, but the key factor is that new competitors may enter the industry, so the company should accumulate assets, increase market share, and focus on competitive products.