Abstract

The effectiveness of student education management is related to the development of colleges and universities. With the rapid development of information technology, the arrival of the era of big data has brought opportunities and challenges to the education management of undergraduate college students. As a frontier of exchange of ideas, information and knowledge, colleges and universities, how can college students’ ideological educators understand students through big data, approach students, guide students, and how to deal with the management of college students in the era of big data. The article has studied this and proposed an optimization approach.

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