Abstract

In the era of big data, network informatization has become an indispensable part of college students’ study and life. Therefore, it is very important to explore how to strengthen the management of college students based on big data technology. This article focuses on the problems in the management of college students in the era of big data and analyzes the improvement of counselors’ own media literacy, the establishment of information platforms, and the construction of campus civilization. In this way, we can enhance the awareness of big data, rationally use big data technology, and further improve the level of student education management.

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