ÇOKLU ORTAM TEKNOLOJİSİ İLE NFT TASARIMININ GÖRSEL TASARIM UNSURLARI AÇISINDAN İNCELENMESİ

Abstract

With technological advances and the spread of digital media in recent years, Non-Tradeable Tokens (NFT) have become increasingly common digital design products. However, the most prominent factor regarding NFT productions is their economic value, and there has not been enough study in the literature examining NFT productions in terms of design value and elements. In this study, it is aimed to examine NFT products produced with multimedia technology in terms of traditional design elements. In this study, a sample NFT was produced in this framework and, depending on the stages of this production, the design elements of the product were examined in terms of point, line, texture, shape-form, space and color. The NFT produced as a method has been analyzed qualitatively with semiotic analysis and content analysis methods. According to the results obtained in the study, the productions of point, line, texture and shape-form in NFT productions are more limited and far from originality than classical design elements. However, in terms of space and color, NFT productions give the artist more possibilities and color usage alternatives. On the other hand, when the artistic quality of NFT productions is examined, it is seen that it is located in a place between craft and art, and its economic value comes to the forefront above both values. Key Words: Elements of Design, NFT, Multimedia.