Abstract

Many sectors in Turkey have been affected by the epidemic, with precautions such as quarantine, mask requirement, curfew, social distance, and online education. The pandemic period has begun to change many things, from economy to politics, from education to consumption. Changes in human attitudes and behaviors have also begun to affect consumption habits. The main purpose of the study is to determine how the food purchasing and consumption behaviors of university students studying in different fields have changed with the pandemic. In addition, the general characteristics of the students were revealed in the study and the willingness to pay for a healthy food was tried to be measured. The results of 308 online surveys in April and May 2020 were evaluated. 60.7% of the interviewed students have undergraduate education and have the highest share. Undergraduate students are followed by 22.1% associate degree students and 17.2% postgraduate students. Students receiving education in the field of health found the measures taken in Turkey insufficient compared to other students. The shopping rate of mothers decreased by 21.75% and fathers by 7.14%. It was determined that the students studying in the field of agriculture had the highest willingness to pay with 20.5%, and the students in the field of health had the lowest willingness to pay with 14.12%. Keywords: Nutrition, student, pandemic, consumer behaviour

Full Text
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