Abstract
This study was aimed at examining the relationships between the effectiveness of safety intervention programmes and implementation strategies in the Nigeria construction industry. Structured questionnaires were distributed to construction stakeholders across some selected states in Nigeria and the data generated were analysed using Pearson’s product moment correlation. The study found that the effectiveness of safety intervention programmes for construction site accidents prevention is significantly related to the communication implementation strategies. Based on the principles of social ecological theory and UNICEF’s communication for development strategies, this study developed a multilevel safety intervention implementation strategy for construction industries in Nigeria. Four communication strategies, namely, advocacy, social mobilisation, social change communication, and behaviour change communication, which are central to the effectiveness of safety intervention implementation programmes for construction site accidents prevention, were identified. It further revealed that these communication strategies could be individually and collectively applied at different intervention levels but that the greatest effect would be felt when all strategies are systematically combined with more efficient use of resources. The study recommended systematic actions by policy makers, construction organisations, and various community groups towards construction safety interventions, since maximum effect could only be felt when safety interventions are implemented across all levels.
Highlights
Construction industry is globally recognised as one of the most hazardous industries due to the unique nature of its products and complexity of its process with array of network of people involved
Strongest relationship occurred between advocacy and behaviour change communication strategy with a correlation coefficient (r) of 1.000, while the least relationship occurred between community intervention variable and social change communication strategy with a correlation coefficient (r) of 0.9031
All the variables are strongly correlated and, in each case, are significant. This implies that the variables cannot be separately isolated when the issue of implementation of safety intervention through communication strategy in the construction industry is concerned
Summary
Construction industry is globally recognised as one of the most hazardous industries due to the unique nature of its products and complexity of its process with array of network of people involved. The above position is anchored by Sousa et al [2] who contends that the pace of accidents in the construction industry is still very high despite considerable improvements over the recent years Buttressing this fact, Hinze [3] avows that when the construction industry is compared with other labour intensive industries, it exhibited a disproportionately high rate of disability injuries and fatalities incomparable to its size. It is a source of social and economic problem to both the individual workers and employers and even the society [7] In this respect, Umeokafor et al [8] suggest that adopting adequate intervention strategies is Journal of Construction Engineering essential in the prevention of accident and improvement of occupational health and safety but regretted that this area remains underexamined by researchers especially in Nigeria
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