Modern Urban Women's Clothing As A Component Of Regional Fashion In Dagestan

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The purpose of this article is to study the modern urban womens clothing of the peoples of Dagestan in the context of the North Caucasus regional fashion with the fixation of general and special, environmental, economic, cultural, ethno-cultural, gender, socio-demographic, confessional and professional characteristics, preferences and restrictions, including group and specific subculture, dress code, as well as the preserved elements of the traditional national mountain costume. The study was conducted by sampling, survey, questionnaire and interviewing methods. The results of the study of modern urban womens costume showed that its basis is modern, focused more on Western fashion, expensive and tastefully selected stylish clothes, worn with gold and silver jewelry and precious stones, with individual elements of the traditional national costume, complemented by accessories and hair, with moderate use of cosmetics and perfumes of world famous manufacturers. The study led to the conclusion that, despite the fact that the clothes of the townswomen of Dagestan less retained ethnic and cultural characteristics and ethno-differentiating features, yet, some of its functions, details and features suggest that there is a Dagestan regional womens fashion. The inclusion of some of the preserved elements of the traditional Dagestan mountain costume, as well as certain preferences or restrictions and prohibitions that distinguish it from the style and fashion of urban women from other regions of Russia, give it ethnic flavor and originality, and to some extent contribute to the preservation of national cultural identity in the context of globalization.