Abstract
This study stems from a partial result of a CNPq-supported research on the concepts and rationales running the memory of the future in culture. Based on Lotman’s concepts, it aims to understand the memory of the future as a phenomenon of unpredictability. Its theoretical and methodological approaches included bibliographic research on Lotman’s writings and, at times, on other authors in social and human sciences, document searches, and empirical analysis of semiotic translations of the photography by Régis Bossu, The Kiss. It aims show that, as an unpredictable phenomenon, memory is formed from the come-and-go of symbols, of reminiscences and cultural texts that can create future recollections.
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