Abstract
Media is one of the most effective pillars of democracy. It is obliged to engage in ethical reporting as well. Thus, the biggest challenge for the reporters is to diligently follow the principles of journalism in the true sense of them. The news media is a powerful tool because it provides the public with crucial information, but more importantly the manner in which news pieces are presented can determine how viewers form their opinions about different public issues. The news channels must act in public interest and should not be guided by the whimsicals of raising the TRP and circulation of their newspapers. Trends of engaging in irresponsible&intrusive reporting should be curbed at any cost. The purpose of the study was to investigate the news-media credibility perception with respect to news coverage by various news channels. To fulfill the purpose a specifically designed questionnaire was administered upon a purposively selected sample of 30 professionals.
Highlights
From the responses received it is clear that almost 57% of the people feel that the information provided by news channels is sufficient and answer most of their questions which start with why, where, who, What When etc. 13% of the respondents are not so sure about the adequacy of information while 10% believe that the news channels still have to work hard to improve the quality and accuracy of information
Poll services conducted by news channels: An opinion poll is a survey of public opinion from a particular sample
Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and extrapolating generalities in ratio or within confidence intervals but 57% of the respondents do not prefer the poll services conducted by the news channels
Summary
Target Group: Professionally qualified majors specially Chartered Accountants, MBAs, Doctors, Professors/ Lecturers & Engineers. Target Area/Geographical Coverage: Jaipur (Rajasthan) Sampling Procedure: Judgement Sampling Sample Size: 30 respondents Research Approach: Survey Method Research Instrument: Structured Questionnaire Data Analysis Tools: Chi Square test, t- test, Weighted Average Method, Pie Chart, Bar graphs. Objectives of the Study 3⁄4 To study the need of media in recent times. 3⁄4 To study that media is working more for TRP rather than reality. 3⁄4 To know the types of news, language and news channel preference of the viewer. 3⁄4 To see that brand image of news channels and its effect on the TRP of other news channels
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