Abstract
Competitive advantage can be achieved by the company if it focuses on the service quality because today’s customers are quality conscious. Hence it is utmost important for the companies to deliver higher service quality which undoubtedly should be better than its competitors. The service firm can differentiate itself from its competitors through delivering high quality service which should be more than that of its competitors as it be proven that ability of service firm depends on providing value to its customers which should be consistent and the best method to retain its existing customers is through providing quality service. Major objective of this study is to understand the present satisfaction level of consumers, to examine the perception of consumers towards the service quality dimensions and to suggest suitable measures that leads to satisfaction of consumer.
Published Version
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