Abstract

The world has entered new media era. New media have many characteristics and advantages, and play a positive role in the aspect of socialist core values education, but new media have the spread characteristics of means diversification and spread trend diversification. New media itself also have the characteristics of openness and interactivity. These characteristics can make the good and the bad intermingled, and new media mainly use network technology. Network technology has the characteristics of virtual sex, which has a negative effect on socialist core values education. In view of the above problems, we need to adopt the method of positive means to carry out socialist core values education to make college students set up socialist core values and make practical action to practice. I. THE CONNOTATION OF NEW MEDIA New media is mainly relative to traditional media, which is a new kind of media form. new media form mainly uses digital network technology, and through the Internet, communication network, satellite and mobile phone, computer and some other means, provides customers with all kinds of required information and entertainment services. New media in today's society, more accurately, is a digital media. This technique is based on digital technology and network technology, and uses multimedia, video text integration and combination to present information. It has the characteristics of all-weather and all aspects of new media, which also has the characteristics of innovation, intuitive, vivid, virtual, fast information transmission, and large amount of information. Concept of new media is a relative concept. From media evolution process, radio and newspaper are new media, television is new media than radio, and Internet is new media than television. We can conclude from these that the forms of new media mainly include news web site, network community, some social networking sites and blogs, in addition to this, now we often used social tools, such as QQ, WeChat, fetion, etc. (4) The connotation of new media plays its role and function in reality, which has been increasingly accepted by people, and has penetrated into all aspects of life. It becomes a good platform and media access to information, at the same time, the production, learning and so on have a great influence on various aspects of people's lives. The biggest group which also is affected by new media is college students. College students are the most active groups in the society, and also new media information main communicator and recipient. New media has been used by general college students. It covers all aspects of college students' life. New media, like many things, are a double-edged sword, which have two effects in the process of college students' growth and function. We need to avoid disadvantages by active use of new media, with the full combination of socialist core values education.

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