Abstract
The process of innovation management in the Indian Information Technology sector has resulted in the creation of an efficient and competitive system. Innovation management has offered a variety of services to the customer. During the past few years, innovation management has shown better growth in the IT sector. Many companies are now making strategies for the implementation of the innovation management system and measuring its impact by using different measures of innovation management. Various measures of successful innovation management are identified through literature review. The present paper primarily aims to find out the most relevant measures of successful innovation management from employees’ viewpoint hence samples were collected from 450 respondents. The study is based on primary as well as secondary data. Multiple response analysis is used to find out the most relevant basis of successful innovation management.
Published Version
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