Abstract

The bedrock of this study is Implementation of Artificial Intelligence (AI) on Personnel Management in a Dynamic Society.. The rapid development and advancement of the digital environment, the increase in computing power, the processing of huge amounts of data and advanced algorithms have not only made AI exceptional and indispensable, but also emerged as a key tool in talent management. Methodologically, the study used secondary data collection sources such as textbooks, magazines, newspapers, journals, and periodical reports. The study found, among other things, that the development of AI leads to errors caused by machines due to programming errors and persistence of discrimination/preferential treatment in recruitment. Therefore, AI is not able to recognize corporate culture and values when evaluating applicants. The paper recommends that companies should focus on updating and training their current employees to avoid job losses due to the emergence of AI and adapt to the current framework conditions, etc. Thus, the paper concludes that the increasing use of AI will have a social and economic impact in this millennium, as it aims at digitalization and development by utilizing AI-inspired decision-making and integrating advanced information systems into multidimensional areas of activity, with a significant impact on various sectors around the world.

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