Mapeando o inexistente: os estudos de recepção cinematográfica, por que não interessam à Universidade brasileira?

Abstract

This paper discusses the theoretical and the political/institutional aspects which were considered responsible for the absolute marginalization of the interest in cinematic reception in film studies in Brazil, such as: 1)the survival of Glauberian¬ism as the theoretical and aesthetical canon; 2)the absence of political-academic wish to dialogue with the international theoretical and methodological output - such as cultural studies and cognitivism - which, appearing in the 1980s, oppose, in the field of spectatorship, the modernist textualism typical of cinema studies in the 1970s; and 3) the hypertrophy and anticontextualism of the field of film analysis, preventing the look towards the actual spectator. At the end, as part of a movement of rupture with the present situation, the article presents ongoing research project, named “Discourses of the audience on Brazilian cinema”.