Abstract
This article explores the sources of the growing pressure to de-couple DAM (Digital Asset Management) from its typical departmental origins and develop a centralized/enterprise office for DAM – a Digital Media Center. The article further explores the role that DAM can play in a ‘Digital Rapid Response Center’, where digital assets are quickly deployed for either fast-paced social media management, or in response to a volatile crisis situation.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have