Abstract
With the digital assets increase, Digital Asset Management (DAM) has become more crucial than ever before. DAM increases the efficiency of managing contents and helps maximize the value of content. This research through two case studies discovers the core elements necessary for effective DAM practice, including BBC Redux and The World Digital Library. Findings show that in selecting a DAM system, managing metadata and understanding user needs are the most necessary elements for effective DAM practice. In addition, this research highlights that in the process of DAM practice, every element interacts with the others. People still have to look at the DAM from a comprehensive perspective of a DAM ecosystem.
Highlights
With the development of communications technology, digital asset management (DAM) has become more and more necessary and always an area of concern
This research highlights that in the process of Digital Asset Management (DAM) practice, every element interacts with the others
People still have to look at the DAM from a comprehensive perspective of a DAM ecosystem
Summary
With the development of communications technology, digital asset management (DAM) has become more and more necessary and always an area of concern. In order to solve the challenge of digital assets, the management of digital assets throughout lifetime is necessary (Regli, 2016; Lipsey, 2010). Based on case studies from both the television broadcasting industry and libraries, the study will analyse and evaluate the core elements necessary for effective digital asset and media management practice. It first looks at the factors in selecting a DAM system, followed by demonstrating the elements of managing metadata, and it analyses the factors in understanding user needs
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