Abstract
celum is a leading software company for enterprise digital asset management solutions. celum products automate and accelerate communication, marketing and sales processes, reducing costs and helping customers achieve greater flexibility in day-to-day operations. The company has been building a strong presence in Europe and now increasingly in the Americas. celum focuses on the enterprise market and brand owners as well as the government market. The interview with Michael J. Kräftner provides insights into celum's market strategy as well as best practices for successful enterprise DAM implementation.
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