Management of the Development of the Travel and Hospitality Industry in the Russian Federation

Abstract

Relevance. Our country presents a unique variety of socio-cultural traditions in different regions, ethnic groups and tourist routes in several climatic zones. The sudden COVID-19 pandemic left its mark on the functioning of the Russian tourism industry during this period. Managing the development of domestic tourism in Russia with the creation of new routes through unique natural and ethnocultural places is especially important in the context of the Covid-19 pandemic.The purpose of the study is to identify tools for managing the development of the Russian tourism industry.Objectives. To achieve this goal, the author studied state programs for the development of the tourism industry, modern sociological scientific approaches to the study of the regional image, key indicators of the development of the tourism sector, conducted five focus groups with a youth audience.Methodology. In the course of work on the study, the author used the method of systemic and structural-functional approaches to the consideration of the regional image, key indicators of tourism development, as well as the focus group method.Results. During discussions in five focus groups, the author proposed a list of tools for the development of the travel and hospitality industry and new routes for Russians to travel.Conclusions. The Russian Federation has tremendous opportunities for the multifaceted disclosure and development of the tourism industry. The COVID-19 pandemic, which led to the closure of the borders of other states, has become another factor making it possible for Russians to open up new places within the country. For the integrated development of the Russian tourism industry, global and local solutions and tools are needed to support the development of the industry.