Abstract
The article identifies the factors of management and rational use of agricultural land. The key macro-conditions and micro-factors of the rational use of land resources are highlighted, including the innovative potential and a set of environmental protection measures, state monitoring and quality characteristics of agricultural land, the chemicalization of agriculture and the functional use of agricultural land. As part of the study, an econometric model of effective management and rational use of land resources in the region has been built. Trends in the use of land resources in modern conditions have been determined; the main directions for improving the use of agricultural lands have been substantiated, taking into account the development of innovative activity, intensive use and protective measures, the level of innovation and environmental friendliness of products. The proposed measures will improve the qualitative and quantitative characteristics of the land used, increase the efficiency of land management in modern conditions.
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