Abstract
ABSTRACTNew plant biotechnologies called new breeding techniques (NBT), which will follow the present genetically modified (GM) technology, have appeared and are attracting attention worldwide. The first purpose of this study was to show consumer attitudes toward traditional plant breeding, GM, and NBT crops. The second purpose was to verify the validity of a psychological model determining the acceptance of NBT crops. A survey was conducted in Japan with 657 randomly selected adult participants. The results showed that perceived risk, perceived benefit, trust, sense of bioethics, anxiety, and anger play an important role in the personal and public acceptance of NBT and indicated that trust and anxiety are especially important factors in both situations.
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