Abstract
The technological revolution has driven food retail towards self-service technologies (SSTs). The supermarket concept thrived due to consumer convenience and direct food access. This qualitative study explored the modernization of food retail through new technologies, focusing on Canadian stakeholders’ perceptions. Using a grounded theory approach, it aimed to create a sustainable digital food system model addressing social and moral food access aspects. Findings revealed that digitalization in food retail is driven by economic motives and stakeholders’ desire for collaboration and partnership to support food access.
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