Abstract
The goals of the current study are to analyze the technical efficiency of the Decision Making Unit (DMU) of the cocoa agroindustry and the relationship among technical efficiency, export performance, and competitive strategy in the cocoa agroindustry in Indonesia. Respondents in this study are production and marketing managers at 42 active DMUs. The results show that the average DMU technical efficiency value is 0.963 and 0.985 based on the models of Constant Returns to Scale (CRS) and Variable Returns to Scale (VRS), with the distribution of the full technical efficiency category of 80.95%, the high category of 16.67%, the medium category of 2.38%, and the low category of 0%. This study finds a model for increasing the export performance of the cocoa agroindustry, in which the technical efficiency variable has a significant positive effect on the export performance variable with competitive strategy variables as an intervening variable.
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