Abstract

The market-oriented reform of the energy sales side is currently having a considerable impact, and in the economically developed regions, the electricity sales industry has evolved a competitive trend. Power grid corporations now compete in the market rather than serving as the traditional dominant force in electricity sales. After a new round of electrical reform, a key concern for the growth of firms is how to better integrate into the reform and increase their core competitiveness. The dangers associated with power market-oriented trading are examined in this study, and three risk mitigation strategies are suggested: the creation of a big data power trading platform, an information management system, and a blacklist system. The findings demonstrate that the optimal trading approach can successfully reduce the risk of variation in electricity assessments and generate significant revenue from electricity usage for power users. Additionally, we develop a multi-objective combination optimisation profit model and advise positioning and defences for businesses following the introduction of the power selling side.

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