Abstract

Under the background of energy internet, a user-oriented power sale strategy of power grid corporations is proposed. Firstly, participants and the situation of power sale market are introduced. The advantages possessed by power grid corporations are analyzed. By using these advantages and the technologies of energy internet, smart power sale platforms can be built by power grid corporations. Platforms have functions of power sale and ancillary service, on-line and offline information interaction channels with users. Depending on the platform, power grid corporations can adopt user-oriented power sale strategy. Power demands of users are collected. Information of users is managed and analyzed by using big data technology. Differentiated power utilization packages and ancillary services are provided to users. A power sale mode with user feedback will be formed. The strategy can increase the power purchase viscidity and power usage satisfaction of users, and enhance the market competitiveness of power grid corporations.

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