Abstract

The purpose of the study was to analyze the learning method of social entrepreneurship adopted through a movie Padman. Numerous stakeholders such as family, community, social activists, entrepreneurs and policy makers were the target audience. The movie narrated the story a poor family residing in rural area and presented their social, cultural and financial problems where a social constraint was a cause of health risk to women. The problem was social in nature. It was converted in an opportunity and the remedy was found through an entrepreneurial venture which later served for the economic well being of the rural women. Based on the thematic analysis of the movie, themes were derived and discussed. Themes, discussion and conclusion are worth value to understand how social problem can be used as an entrepreneurial opportunity for economic and social development of masses at any part of the developing world including Pakistan.

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