ФЕНОМЕН СОЦІАЛЬНОГО ПІДПРИЄМНИЦТВА ЯК ОДИН З КЛЮЧОВИХ ФАКТОРІВ РОЗВИТКУ НАЦІОНАЛЬНОЇ ЕКОНОМІКИ

Abstract

The article examines the nature of social entrepreneurship as one of the key factors in the development of the national economy. It is noted that the foundation of social entrepreneurship is the concept of "entrepreneurship", in other words, the initiative autonomous activity of people, the purpose of which is to make a profit or personal income, implemented personally, under their own property responsibility or under the responsibility of a legal entity. It is noted that the mission of organizations engaged in social entrepreneurship is related to solving a certain social problem, and financial stability is an important component needed to achieve a social effect and long – term existence. Based on the position of social entrepreneurship (between entrepreneurship and charity), the criteria inherent in social entrepreneurship as a macroeconomic phenomenon are defined: social mission; entrepreneurial approach; innovation; replication; self-sufficiency and financial stability. The leading stakeholders of social entrepreneurship, which occupy one of the main places in its formation and institutionalization in the world, have been identified. It is noted that the real volumes of social entrepreneurship in macroeconomics cannot be calculated, and not only due to the existence of a huge number of organizational forms and types of activities that can be attributed to social entrepreneurship, but also due to certain differences in understanding this phenomenon in different states. The ratio of social and commercial entrepreneurship as two macroeconomic categories is determined. It is proved that for a social entrepreneur, the social result will not be a side result of activity, but the main one, which corresponds to the mission and goals of the organization, which depend on the solution of a certain social task. It is concluded that social entrepreneurship will be much more successful than commercial entrepreneurship where you can see serious positive achievements. The differences between social entrepreneurship and business in the social sphere are clarified. It is noted that the mission of organizations engaged in social entrepreneurship and providing relevant services takes place in parallel with the solution of a certain social task, and financial stability is a prerequisite for obtaining a social effect and future existence. It is proved that social entrepreneurship is an innovative activity, primarily aimed at solving or somewhat mitigating social problems of society on the basis of self – sufficiency and sustainability, which has the ability to solve problems of externalities associated with the unwillingness or inability of people to pay for goods and services. It is determined that the essence of social entrepreneurship in the national economy is to increase overall economic efficiency due to the introduction into economic circulation of those resources and methods that were not previously used in this way.