Leadership as a factor of subsistence of MSMEs in Tenosique, Tabasco

Abstract

The importance of leadership in Micro, Small and Medium Enterprises (MSMEs) is undeniable in today's business landscape. These organizations, often characterized by small size and limited resources, rely heavily on effective leaders to navigate challenges of competitiveness, thrive in competitive markets, and achieve sustainable growth. Therefore, this research, through a qualitative approach, with inductive and interpretative logic, based on documentary analysis and non-experimental, cross-sectional and correlationalcausal type, seeks to propose a leadership model that fits the context of study and positively influences the growth of MSMEs in Tenosique, Tabasco, in order to achieve their subsistence, growth and competitiveness. The study is supported by the use of surveys conducted with previously identified experts in the field and is supported using the Minitab statistical software with the linear regression technique for the analysis of the data.