Abstract
Today's business world seeks to improve processes and renew business plans to guarantee profitability over time and permanence in the market. Strategic planning processes make all important decisions, which requires a systematic vision of the company and its environment to increase competitiveness and productivity. In this sense, organizational diagnosis is a specialized study that every organization requires. It is mainly responsible for evaluating the current strategic situation of the company, its weaknesses reflected in its problems, as well as its possibilities and scope, including its growth. The objective of the research is to carry out a theoretical tour of the organizational diagnosis, its components and how they are developed, which must be systematically prepared and that, by addressing all its factors, becomes a fundamental strategy for achieving business purposes, avoiding improvisations and ensuring the profitability, positioning and competitiveness of the company.
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