Language tourism as a development opportunity for Olón, Ecuador

Abstract

Olón is a beach in Ecuador, located on the spondylus route in the Manglaralto parish, this locality is characterised by its white sand and typical seafood, it is one of the favourite beaches for relaxing and surfing, this sport and the tranquillity attracts tourists from different countries, which could represent a development opportunity for Olón, for this reason the objective is to determine the strategies that will make Olón an attractive destination for language tourism, For the selection of the sample, the techniques of cluster and intentional sampling were applied, giving a total of 100 tourists, 45% of whom indicated that they visit Olón to learn Spanish, and consider this beach to be a good tourist destination for linguistic immersion in Spanish due to its landscapes, hospitality and prices, since language tourism is characterised by its high costs.