Abstract
As the concept of norm is one of the basic concepts of human society, its nomination represents a complex linguistic problem. The article presents results of a review of historical dynamics of the Russian lexemes lad and ladit’ in the lexical-semantic field norma. Russian dialects and other Slavic languages allow researchers to discover the spread of specific nomination models of the concept “norm” in the lexemes lad and ladit’. It is also possible to study its semantic transformation ranging from denoting something suitable to denoting something appropriate from the pragmatic and aesthetic points of view.
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