Abstract

This study aims to identify the major issues in the news big data related to generational idols formed by the growth and development of idols amid the current global spread of K-pop, and to suggest ways to strengthen the competitiveness of the Korean music industry by identifying the major issues that are being formed through the media for each generation of K-pop idols and how they have changed. For this purpose, news big data LDA technique was used as a topic modeling analysis method for 55,660 cases, and as a result of the topic modeling analysis, common issue types of six dimensions were derived. The main issue types are activity dimension, marketing dimension, global dimension, social contribution dimension, dispute dimension, and fandom dimension, and policy, industrial, and academic implications are proposed based on the results of this study.

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