Investigating the websites of translation offices in terms of content and search engine optimization: Turkish case

Abstract

This research aims to examine how SEO (Search Engine Optimization) strategies affect customer potential and customer satisfaction in the translation market by improving the quality of the content, and how it would increase the demand for translation. In the present research, it is anticipated that, by improving content quality, SEO increases customer potential and customer satisfaction in the translation market and affects translation demand. The impact of the evolving technology is expanding daily and has an impact on almost every aspect of society. The changes that have undergone the internet, social media, and technological developments have recently taken translation out of the old-fashioned mode and moved it to new dimensions. The formation and expansion of translation fields take place through the Internet and social media, and their innovations in communication and networking have brought about changes as well as in various other fields. They have also affected the interaction of users in search engines. The survey method, one of the quantitative research methods, will be applied in the research. The literature review method will be used for the theoretical part. Data will be obtained from the employees working in translation offices with a questionnaire created via Google Forms. The data obtained in the research will be analyzed using descriptive statistics, percentages, and content analysis. Changes and gains will be evaluated with content and SEO optimizations in the translation sector. It is expected that the place of content and SEO in the translation industry will be questioned, and new perspectives will be presented.