Abstract

The objective this paper is to develop an exhibition model and M2M strategy to encourage exhibition holders and visitors to have positive awareness toward the IoT based exhibition. In order to promote such positive awareness, we need to develop a comprehensive theoretical basis for the science exhibition model which creatively adopt and use not only the ordinary exhibition alternatives but also the big-data, cloud-service and mobile hand-held devices. To this end, we have conducted a survey on academic journal articles, various economics reports, government policy publications as well as the resources available on the Internet to find out about the status of IoT and investigate the need for the IoT based exhibition through a theoretical discussion on the formulation of futuristic exhibition concepts. Based on our survey, we have compiled basic materials for developing the IoT based exhibition model. Through the use of this compiled materials, we proposed a business model and a futuristic IoT exhibition model that utilizes virtual exhibition, 3D-printing, augmented reality, 3-D and 4-D virtual media, mobile PC and phone. The exhibition and related business model proposed in our study would contribute to the realization of the exhibition industry evolving to become a form of an entertainment and also the enhancement of corporate competitiveness of the domestic exhibition as well as other industry.

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