Abstract
Many cross-cultural business interactions quite often constitute a source of cultural misinterpretations and misconceptions. Typically each party uses native strategies to communicate across groups. Different cultures also use their own methods to interpret verbal and non-verbal messages. Therefore, developing a deeper understanding of cross-cultural communicational preferences is critical for any successful international business venture, which stems active research interest in this area. This article, in particular, focuses on a comparative analysis of Kazakh business communication style against different established communication patterns across the globe, e.g. a tendency towards following collective cultural patterns within Kazakh community with resulting implications on the importance of space and privacy, relational and collaborative business inclinations, and intuitive communication style preferences. The article also covers the significance of age and preferences. Finally, cultural roots for preferred communication channels, directness, writing clarity and conciseness in Kazakh business discourse are explained. Often it is the historical development of the community that shapes the mentality, styles of spoken and written communication, as well as methods of interpreting messages from other cultures. These trends are demonstrated on the development of modern Kazakh business discourse preferences and traits. Overall, the article shows that it is not only important to be aware of differences in cultural communication conceptions, but even more important to recognize them, place and interpret the message within the right cultural context. This work aims to present a well-rounded overview of Kazakh business discourse preferences, serving as a guideline for cross-cultural business communication as well as an important contributing piece to the field of intercultural studies. Keywords: Business Discourse, Intercultural Communication, Kazakh communication preferences.
Highlights
We live in the era of instant communication, where internet and accessible international travels are pushing numbers of cross cultural interactions to historically unprecedented frequencies
A striking example of such business ventures is the expansion of KFC to Japan, whose bucket of chicken is exclusively linked to Christmas celebration in the country (Kimura & Belk, 2005, Liebheit, 2013)
Intercultural business discourse has become a subject of extensive research interest
Summary
We live in the era of instant communication, where internet and accessible international travels are pushing numbers of cross cultural interactions to historically unprecedented frequencies. Result in cultural assimilation, e.g. adoption of Christmas celebrations in China, Japan, and Korea. As the number of multinational companies and new international business ventures grows, so does the necessity to communicate more effectively across cultures. This paper provides a brief overview of business discourse in Kazakh context. It discusses global cultural discourse trends and places Kazakh cultural preferences in that framework
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