Innovative strategies for the development of business model canvas in coconut charcoal export companies: A case study of Yogyakarta

Abstract

This study aimed to develop a Business Model Canvas for a coconut charcoal export company based in Yogyakarta, Indonesia. The research utilized a qualitative method, including interviews with 4 stakeholders informants from coconut charcoal export company in Yogyakarta, to gather relevant data on the coconut charcoal export industry and the local market in Yogyakarta. The study also examined existing business models of successful companies in the same industry to identify best practices and key success factors. Based on the data gathered, the study developed a Business Model Canvas for the coconut charcoal export company. The model includes key components such as customer segments, value proposition, revenue streams, channels, key partners, resources, and cost structure. The Business Model Canvas developed in this study provides a practical guide for the coconut charcoal export company in Yogyakarta to identify their target customers, create unique value propositions, develop revenue streams, and identify the necessary resources and partners to achieve business success. The findings reveal that the Business Model Canvas has a significant influence on the export performance of coconut charcoal, with businesses that implemented this model achieving higher export volumes and revenue compared to those who did not. Overall, the results of this study suggest that the Business Model Canvas is a useful tool for developing a successful business strategy for the coconut charcoal export industry in Yogyakarta, Indonesia. The findings provide valuable insights for entrepreneurs and business leaders seeking to establish a business in this industry and contribute to the development of the local economy.