Abstract
Business Model Canvas manages to make business model simple, and easily understood while capturing the complexities of how enterprises function. The research purpose is to evaluate the business model on a new company used Business Model Canvas (BMC). BMC consists of customer segments, value propositions, channels, customer relationship, revenue streams, key resources, key activities, key partnership, and cost structure. The research method was used qualitative descriptive analysis. The data collected using in-depth interviews and observations. The data analysis using reduction, data display, and conclusion techniques. Analysis SWOT is to evaluate the business model on a PT. Timah Agro Manunggal as agribusiness company. The results show that the nine blocks of the business model canvas can be the initial identification to form a business development strategy. The conclusion of this paper is the business development strategy at PT. Timah Agro Manunggal can be creating a competitive advantage through marketing strategies, collaboration strategies, optimizing partnership relationships with stakeholders. The business model canvas is an effective tool for maximizing the planning of the development of the business model of agribusiness companies for the long term.
Highlights
The post-industrial 21 centuries are characterized by instability and turbulence in a business environment (Teece, 2010)
Timah Agro Manunggal (TAM) is included in the fourth business pillar of PT TIMAH is competence-based businesses, which was founded as the company's effort to diversify its business
TAM synergizes with the community, government and non-governmental organizations (NGOs)
Summary
The post-industrial 21 centuries are characterized by instability and turbulence in a business environment (Teece, 2010). Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models (Hanshaw & Osterwalder, 2016) It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances (Osterwalder & Pigneur, 2002). 6) Key Resources: The most important assets required to make business model work These resources allow an enterprise to create and offer a Value Proposition, reach markets, maintain relationships with Customer Segments, and earn revenues. 7) Key Activities: The most important things a company must do to make its business model work They are the actions that are required to create and offer a Value Proposition, reach markets, maintain Customer Relationships and earn revenues. For data analysis, reduction, data display, and conclusion techniques were applied
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