Innovative potential and problems of sustainable development of the sphere of circulation in the russian federation

Abstract

Objective: The purpose of the study is to identify the potential, problems, and likely directions of innovative development of the sphere of circulation. Like other sectors of the Russian economy, it is facing increased competitive pressure from innovatively active multinational trading companies and accelerating changes in the global market environment.
 Methods: The methods used in the study include general scientific methods such as situational, complex, system, tabular, and graphical methods, as well as the method of comparative analysis and index methods, such as the indices of internal innovation activity. These methods were used to collect primary information and assess the internal innovation potential of the Russian economy in the context of open innovation.
 Results: This article solves the problem caused by the lack of innovative potential, knowledge, and competencies necessary for Russian companies in the sphere of circulation to apply innovative business models adapted to global changes taking place in the world economy under the influence of innovative processes.
 Conclusion: The article evaluates the innovative potential of individual sectors of activity and the Russian economy as a whole, provides a comparative analysis of the innovative activity of the Russian Federation and the countries of the world, and global trends in the development of innovation and digital processes.