INNOVATIONS AS A COMPONENT OF ENTERPRISE ECONOMIC PROTECTION MANAGEMENT

Abstract

The market transformation of the economy of Ukraine has set up enterprises as sovereign subjects of the principles of new mind functioning in a competitive market environment, such as dynamism, slowness, and risk. It depends on the nature and mechanisms of business management from the point of view of their adaptability, ability to actively respond to changes in the external and internal environment with the method of ensuring competitiveness and steady dynamic development. To ensure this, we can help to ensure the economic protection of enterprises, the current reaction to the demands of the outer and inner environment, which is implemented on an innovative basis. It has been proved that the implementation of innovative activities requires the formation of a specific socioeconomic environment, which characteristics are: the orientation of all factors of the reproduction process to ensure the use of advanced technologies and results of new research; creation of a modern innovation infrastructure aimed at supporting innovation activities; formation of innovative culture of society. It is substantiated that the innovative development of enterprises is the basis for increasing the efficiency of management and the level of protection against environmental threats. Innovative activity of domestic enterprises tends to decrease, which negatively affects the competitiveness of their products, impairs their investment attractiveness and level of economic protection. It was proved that an important element of enterprises economic security is the innovation component, which contributes to the formation of the synergy effect and increase the management efficiency. It has been established that the innovation policy of enterprises is the basis of economic security as vital for effective prevention and counteraction to internal, external, potential and real threats and dangers of financial and economic and socio-economic activities of the enterprise.