INNOVATION MANAGEMENT TECHNOLOGIES OF UKRAINIAN BAKERY ENTERPRISES

Abstract

Topicality. The relevance of the issues of introduction of innovative management technologies into food industry enterprises of Ukraine, in particular in the bakery, facilitation of their sustainable development under conditions of economic instability creates new opportunities for enterprises to attract investment and for formation of a sustainable food security system of Ukraine. Aim and tasks. The purpose of the article is to substantiate the introduction of innovative technologies of bakery enterprises management in the context of the increasing economic crisis in society based on the world experience and forecast of trends in the market of bread and bakery products in Ukraine. Research results. The article deals with the issues of strategic management of bakery enterprises of Ukraine under conditions of transformation on the basis of the introduction of technologies of "frozen" bread for therapeutic and preventive purposes. This corresponds to the strategy of sustainable development "Ukraine-2020", has huge socio-economic consequences and leads to the formation of a positive image of Ukrainian producers and strengthening of investment potential. Now, in order to survive in the market, enterprises need to have a long-term development strategy based on the introduction of innovations and attracting investment through the use of innovative management technologies. The article analyses the state and the main trends of the market of bread and bakery products of Ukraine, foreign experience of introduction of technologies of frozen bread production and prospects of its dissemination in Ukraine. The analysis of the problems hindering the intensive development of baking, and the factors that contribute to the growth of the market of "frozen" products in Ukraine allowed to formulate the current tasks of the development of the baking industry and building its position as a competitive industry. The study is based on the results of management of project on implementation of the frozen bakery products of therapeutic and preventive purposes into the perspective plan of development of the largest bakery enterprise of Odessa. The formula of the products has been developed by the scientists of the Odessa national Academy of food technologies to meet the needs of the residents of Odessa city, nearby suburbs and the resort zone for the new types of bakery products that are in high demand. The calculations show the competitive price of new products, increase in the capacity utilization through the manufacture of new products, the growth of the total profit of the enterprise, reduction in production costs and return on investment in a cost-effective period. This confirms the economic efficiency and expediency of introducing innovative technologies at large bakery enterprises in the form of a variety of bakery products with "deferred" terms of baking for therapeutic and preventive purposes. Conclusions. The introduction of such projects of innovative technologies of bakery enterprises management provides opportunities to confront the crisis phenomena that are taking place in the economy of Ukraine, and is the basis for the formation of health of future generations and a stable food security system of the state. It is proved that innovative technologies of bakery industry management at the state level take the form of the further formation of the system of preferential state lending, taxation, regulation of activities of producers of bread and bakery products of Ukraine.