INNOVATIVE APPROACHES TO UTILIZING WATER INFRASTRUCTURE IN RESORT ECONOMY

Abstract

Topicality. The article is dedicated to the analysis of existing international experience in developing business activities utilizing water infrastructure. It explores the resort economy of Israel in comparison with Ukraine, using the city of Odesa as an example. The focus is on the similarities in demand for recreation and experiences, as well as disparities in water infrastructure provision between the two.Aim and tasks. The aim of the article is to analyze and incorporate the best world practices in resort economy to align with global trends and a competitive environment. The tasks of the article include identifying the infrastructure components for water supply in the resort economy, identifying disparities in the water management system of the Odessa region, and outlining strategies to overcome these disparities.Materials and Methods. The theoretical framework of the research was formed through the method of analysis and clarification of concepts. To identify key disparities in the water infrastructure that supports the functioning of the resort economy, statistical and comparative methods were employed.Research results. The article establishes that ensuring the population of the Odessa region with drinking water is one of the most crucial issues that must be addressed to preserve health, improve living conditions, and enhance the quality of life for the region's residents. The development of the Odessa region as a resort area is impossible without providing quality services for the supply of safe drinking water and access to modern wastewater systems. A key aspect of improving water resource management is the experience of Israel in implementing a self-financing system in the water sector, covering not only the supply of drinking water to urban populations but also servicing all participants in the water cycle.Conclusion. Water resource management is a key factor in the development of the resort economy. Innovative solutions such as wastewater treatment, desalination processes, and sustainable water management policies will enable meeting the growing demand for water while conserving limited natural resources. By combining institutional reforms with pricing mechanisms based on full cost recovery, promoting operational efficiency and implementing practical public-private partnerships, whereby direct budgetary subsidies in the resort economy sector can be phased out and self-financing of the water sector achieved.