Influence of Entrepreneurial Psychology and Spirit on the Cultivation of Students' Entrepreneurial Values and Ability Under the New Media.

Ping Li,Xiaozhou Chen

doi:10.3389/fpsyg.2021.751045

Abstract

This paper studies the influence of entrepreneurial spirit on college students’ entrepreneurial ability and entrepreneurial values. Firstly, the impact of entrepreneurial psychology and entrepreneurial spirit on entrepreneurial values is analyzed. Secondly, the role of entrepreneurial values in Innovation and Entrepreneurship Education (IEE) is analyzed and summarized under new media. Then, based on entrepreneurial psychology and entrepreneurial spirit, a Questionnaire Survey (QS) is designed to investigate the entrepreneurial values of students in one university in Shaanxi Province, China. The QS analysis suggests that most respondents hold a positive attitude, and their attitude is on the rise. The QS results of “Reasons for entrepreneurial failure” show that 40.37, 31.9, 25.98, and 11.75% of respondents think they lack financial support, business skills, ability, and understanding of policies and laws, respectively. The QS results of “What factors influence entrepreneurial values?” reveal that 39.43% of the respondents chose the “Models of successful entrepreneurs,” successful entrepreneur models can effectively encourage students to receive IEE, followed by 28.94% who choose “Achieve their own life goals.”. In terms of “Solutions against entrepreneurial risks,” nearly 70% of the students have chosen the negative options. In terms of “Which is the most important entrepreneurial quality?”, more students choose entrepreneurial values rather than entrepreneurial quality, proving that students generally lack entrepreneurial values. Given these problems, corresponding countermeasures are put forward to strengthen entrepreneurial psychology and IEE, in an attempt to cultivate college students’ entrepreneurial values and entrepreneurial ability under the new media. The results provide some data support for the impact of college students’ entrepreneurial values and entrepreneurial ability.

Highlights

Entrepreneurship is the source of social development
Liu (2019) believed that Innovation and Entrepreneurship Education (IEE) was the primary guarantee for the active innovation mechanism; the research mainly analyzed the factors affecting the entrepreneurship of students in Economics majors at this stage, thereby pointing out a new choice of employment for students majoring in Economics
The purpose is to analyze the impact of entrepreneurial spirit on the cultivation of contemporary students’ entrepreneurial values and entrepreneurial ability under the background of new media, study the existing problems in the cultivation of IEE in the higher institution through Questionnaire Survey (QS)

Summary

INTRODUCTION

Entrepreneurship is the source of social development. Different regions take distinct methods to carry out Innovation and Entrepreneurship Education (IEE). The education of entrepreneurial values in higher institutions under the new media should pay more attention to students’ entrepreneurial development, strengthen their independent innovation ability, and stimulate their motivation for innovation and entrepreneurship (Wu, 2020). As the enforcement authorities of national rights, the government supports college students’ entrepreneurship and affects the development of IEE by implementing relevant policies; FIGURE 6 | Importance of entrepreneurial quality. (2) In terms of the teaching content, few practices have been implemented compared with theories of IEE in higher institutions, which hinders the cultivation of students’ entrepreneurial values and entrepreneurial ability and has a negative impact on their personal development

Discussion

Findings

CONCLUSION

ETHICS STATEMENT