Abstract
This article studies the influence of entrepreneurial spirit on college students’ entrepreneurial ability and entrepreneurial values. Firstly, the impact of entrepreneurial psychology and entrepreneurial spirit on entrepreneurial values is analyzed. Secondly, the role of entrepreneurial values in innovation and entrepreneurship education is analyzed and summarized under new media. Then, based on entrepreneurial psychology and entrepreneurial spirit, a Questionnaire Survey (QS) is designed to investigate the entrepreneurial values of students in one university in Shaanxi Province, China. The QS analysis suggests that most respondents hold a positive attitude, and their attitude is on the rise. The QS results of “Reasons for entrepreneurial failure” show that 40.37, 31.9, 25.98, and 11.75% of respondents think they lack financial support, business skills, ability, and understanding of policies and laws, respectively. The QS results of “What factors influence entrepreneurial values?” reveal that 39.43% of the respondents chose the “Models of successful entrepreneurs,” successful entrepreneur models can effectively encourage students to receive entrepreneurship education, followed by 28.94% who choose “Achieve their own life goals.” In terms of “Solutions against entrepreneurial risks,” nearly 70% of the students have chosen the negative options. In terms of “Which is the most important entrepreneurial quality?” more students choose entrepreneurial values rather than entrepreneurial quality, proving that students generally lack entrepreneurial values. Given these problems, corresponding countermeasures are put forward to strengthen entrepreneurial psychology and entrepreneurship education, in an attempt to cultivate college students’ entrepreneurial values and entrepreneurial ability under the new media. The results provide some data support for the impact of college students’ entrepreneurial values and entrepreneurial ability.
Highlights
Research BackgroundDifferent countries and regions have adopted distinct methods to develop and implement entrepreneurship education
The purpose is to analyze the impact of entrepreneurial spirit on the cultivation of contemporary students’ entrepreneurial values and entrepreneurial ability under the background of new media, together with the existing problems
Entrepreneurship is a practical process, and entrepreneurship education needs to be combined with practice; it has been recognized by students that the skills and ability of entrepreneurs play an important role in the entrepreneurial process; besides, financial support affects the whole life cycle of entrepreneurship
Summary
Different countries and regions have adopted distinct methods to develop and implement entrepreneurship education. The advent of the new media era has witnessed China’s “mass entrepreneurship and innovation” trend sponsored and guided by the Communist Party of China (CPC) and the state. It is self-evident that innovation and entrepreneurship play a crucial role in current socio-economic development. Under wide-spreading new media, college students need to adapt themselves to the characteristics of the times by adjusting their way of life and work, which put forward higher standards for students’ mastery of theoretical knowledge and professional skills, as well as innovation and entrepreneurship quality. It is urgent for higher institutions to set up innovation and entrepreneurship courses, support college students’ entrepreneurship, especially, those with active entrepreneurial ideas, and aim to cultivate a sufficient number of entrepreneurial talents for the Chinese modernization process
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