Abstract
This study proposes an expansion of the post-consumption evaluation phase of the Engel-Blackwell-Miniard (EBM) consumer decision-making model. This expanded phase outlines and describes the decision-making process, sewing skill set, and resources required to prolong apparel life informed by rich qualitative data. Interview data was collected from 14 female participants—intentionally selected based on their sustainable consumption behaviors (SCB) responses to a screening survey. Thematically coded data resulted in a product lifecycle expansion (PLE) dimension to the Engel-Blackwell-Miniard (EBM) model. This expansion provides value to researchers and industry as it reflects the decision-making processes for apparel consumers who engage in product life extension practices (e.g., repurposing and reuse) as part of their consumption purchase and divestment flow. Additional major outcomes of the study indicate that the consumer considers options outside of traditional disposal methods to prolong the life of their apparel, suggesting a never-ending product life cycle. While minimal sewing skills were deemed necessary to perform apparel-related sustainable practices by the study participants, previous research has found a connection between sewing skills needed to execute different levels/types of apparel extension/reuse practices and creativity experienced through the apparel extension process. Therefore, it is proposed to include or enhance sewing curriculum in primary education to teach apparel construction skills to engage in apparel life extension practices.
Published Version
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