Abstract
This qualitative study explored the motivations for fashion designers in the United States to engage in creative processes, the intrinsic values designers associate with their fashion creations, and whether extending copyright protections would effectively stimulate more innovation. Through in-depth interviews with 16 U.S. fashion designers, the researchers found that designers are driven by a complex interplay of intrinsic and extrinsic motivations, consistent with established theories. They form deep emotional connections with their designs, seeing them as manifestations of their identities, values, and passions. While cherishing their creations, most designers expressed willingness to share ethically to spread joy, gain recognition, and benefit society, reflecting the collaborative essence of fashion. However, they strongly advocated for protecting original works, especially culturally significant designs and those of vulnerable, independent designers, from unauthorized appropriation. Regarding legal protections, while most designers agreed that certain fashion designs merit safeguarding, significant concerns were raised about the feasibility, implementation, and enforcement of such measures. Striking a balance between protecting innovation and fostering creativity, education, and accessibility was deemed crucial. This groundbreaking study provides invaluable insights into designers’ motivations and perspectives, making substantial contributions to the understanding of the complex interplay between creativity, values, and copyright policies in the fashion industry in the United States.
Published Version
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