How digital asset management improved the production of packaging artwork for Philips DAP

Abstract

Since the introduction of a digital asset management (DAM) solution two years ago, Philips Domestic Appliances and Personal Care has been able to realise a cost reduction of 35 per cent project in the area of packaging artwork production. The traffic department has increased its ability to handle projects by 200 per cent. In general, the organization was able to reduce the cost of distributing assets by 85 per cent, while the number of assets being re-used rose with a factor of 1,000.