Abstract
Given the growing awareness of environmental issues and the role firms play in escalating them, green business and environmental sustainability have emerged as fundamental principles for contemporary businesses. With a focus on sustainability, companies can reduce their environmental impact and yet be profitable. Resource efficiency, the use of renewable energy, waste reduction, the creation of eco-friendly products, and ethical supply chain management are some examples of green business practices that not only benefit the environment but also improve a company's reputation and financial performance. Sustainable business practices are largely adopted as a result of government laws and regulations. The benefits of green efforts are shown via successful case studies. The adoption of sustainability as a core value by organizations promotes a greener and more sustainable future for future generations, adding to the effort being made by everyone to address the environmental catastrophe.
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