GAYA KOMUNIKASI NON VERBAL DALAM ENDORSEMENT PADA AKUN INSTAGRAM FADIL JAIDI

Abstract

This study aims to describe how the nonverbal communication style of celebrities when carrying out Endorsement dactivities, the concept used in this study is the concept of nonverbal communication and endorsement. The research method used is a qualitative research method with a digital ethnographic approach. The data collection technique used online observation and documentation on the Instagram account @fadil Jaidi. The results of this study indicate that the communication carried out by @fadil jafidi when endorsing uses nonverbal communication support by using properties such as statues and body movements such as pointing at the product to be promoted, holding the product, and other body movements when explaining product details or ingredients of the product.